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stage 3

ORANGE MANSION

The 'Orange Mansion' is a line of branding I created underneath Beatscape, to humanize the festival a bit, and make it more sentimental.

CARTOGRAPHY CRITICAL LINK

Through this, I found that most festivals have between 3 and 8 stages, so I decided to have 5, with 2 main stages and 3 smaller ones I also figured out what else was essential for me to include in my map, to make it easily interpretable for everyone

BEATSCAPE ACCESS MAP

In this map, I have made

- 5 stages, one being the 'orange mansion', which i will delve into further below

- facilities and information centres

- easily accessible entrances and exits with ticket offices

I have thought about the placement of all structures and created a layout that will allow for an easy flow system throughout the venue

REASONS FOR STAGE NAMES

THE STEREO: built like the speaker system of a stereo and a homage to the festival's identifier

THE TYPIKAL: a play on words, jumping off the back of the stereo's name

THE ORANGE MANSION: detailed below 

VIRGINIA BLACK: a whiskey that Drake has co-founded with Brent Hocking, a spirits entrepreneur

HARD SELTZER: a fruity, fizzy alcoholic drink that will be sold at the bars with the food stalls 

THE ORIGIN

ORANGE MANSION BRANDING

T-SHIRT MOCKUPS

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