stage 1

BRANDING

I decided to brand a music festival for my favourite rappers. I chose to make this festival in March, since most festivals happen in the summer. Nothing notable happens in March, but I plan to change this boring month with my festival.

THE WAREHOUSE PROJECT CRITICAL LINK

Here I decided to look further into The Warehouse Project's branding, as I thought it could influence the way I create my music festival. I particularly liked how the warehouse project's design collects a specific customer audience, and I will work with this knowledge for my festival. I also like the specific identifiers of the WHP, like the recognizable logo.

LOGO IDEAS + IDENTIFIERS

For the logo, I was inspired by a Drake concert I went to and thought that a silhouette of a rapper being part of the logo would help to make it stand out more. The identifier symbolises the speaker of a stereo, which I think also helps to keep the musical aspect tied into Beatscape.

SPEAKER SKETCHES LINKING TO IDENTIFIER

COLOUR SCHEME + BRAND GUIDELINES

For the primary color scheme, I have chosen orange and red, as they are both unisex colors, and I want my festival to appeal to both genders. Specifically, the red will be for Beatscape's branding and merch, whilst the orange will be in accordance with my 'Orange Mansion' line beneath Beatscape, which will become more apparent in my 3rd stage.